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How often should I update my brand guidelines in PaletteCheck?

by Team PaletteCheckBrand GuidelinesDec 1, 2025 at 8:47 PM

Wondering about the best cadence for updating brand guidelines in PaletteCheck.

When to update:
  • When your official brand guide changes (obvious)
  • When you discover missed elements during checks
  • When you add new products/services with specific guidelines
  • When you refine your brand voice based on feedback
Our cadence:
  • Major updates: When official brand guide changes
  • Minor tweaks: Monthly (adding forbidden words, refining voice)
  • Review: Quarterly (even if official guide hasn't changed)

Pro Tip:
Your PaletteCheck guidelines can be MORE detailed than your official brand guide. Add specific rules you've learned from checking content (like common voice mistakes to flag).

How often do you update your guidelines?

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