The "right" score depends on your context, but here are some guidelines:
External Content (social, ads, website):
- Target: 85%+
- Minimum: 80%
- These represent your brand publicly
Internal Content (emails, docs):
- Target: 75%+
- More flexibility acceptable
Sales/Marketing Collateral:
- Target: 90%+
- High stakes = high standards
Important Note:
The score is less important than WHAT the violations are.
Example:
- 85% score with 3 low-severity issues = GOOD ✅
- 88% score with 1 high-severity issue = NEEDS FIX ⚠️
Always check the violation details, not just the number!
Our Team's Rule:
- Must fix: All high-severity violations
- Should fix: Medium-severity before external publish
- Nice to fix: Low-severity when time permits
What score thresholds does your team use?